NeuroInformatics: The 'Nudge' Engine
ReImagine, Renew, Redesign - Statistical Learning
ITERATIVE REFINEMENT (ˈɪt(ə)rətɪv/ rɪˈfʌɪnm(ə)nt/): A process for rapidly and effectively modifying a model of an object or system until it accurately accounts for all neuroinformatics data related to that object or system. We use clustering (k-means, pair-correlation), steepest gradient, maximum entropy, Monte Carlo, Gaussian mixtures and other models from statistical physics to identify habits and create the appropriate "nudges." Watch the video:
WHO WE ARE
Sunil and his colleagues extended a mathematical theory known as Iterative Refinement as part of his Ph.D. thesis to model the structure of disordered macromolecular assemblies from noisy x-ray diffraction and electron microscopy data. Iterative Refinement is the process of taking an initial model (or hypothesis), often little more than a guess, and successively refining it against the data. The successful application of this theory was published on the cover of the prestigious scientific journal Nature.
@SunilM1, we apply this same process to take initial models of innovative products or processes and rapidly refine them against market data and trends. In this way we apply the same rigorous mathematical methods to product or service innovation that ensures that initial ideas, concepts or prototypes are expanded to meet all the needs of a given market via an optimization process.
We use iterative refinement to take the process of ideation, co-creation and design thinking one step further – to refine innovative solutions so that they most accurately meet market needs. This requires careful collection and understanding of market data – a scientific process. We bring the rigor of experimental physics to the collection of market data, and to the fitting of prototypes (models) against this data.
WHAT WE DO
Welcome to @SunilM1. We are a technology, innovation and machine-learning services firm committed to serving The Habit Design Economy – the confluence of science, engineering and architecture that drives breakthrough products in the 21st Century.
Product Design Workshops
On-Site or Virtual Consulting
Product Testing & Iteration
OUR WORK
We've used the SunilM1 process to help clients develop better products, more engaging services, and customized solutions that lead to long-term behavior change. We combine the iterative refinement process with the latest research in neuroscience and behavioral psychology to design and develop habit-forming products and services for technology, healthcare and enterprise digital transformation.
 Digital Transformation |  Instrument Design |  Computer Graphics |  Wearables |
|---|---|---|---|
 Service Design |  Mobile Behavior |  Analytics |  Medical Devices |
 Visualization |
OUR TEAM
Our combined team has over one hundred person-years of experience at a variety of companies, from start-ups to Fortune 200 Enterprises. We have lived, traveled and studied across the globe. We know the location of every coffee-house, copier, athletics club and bar in Silicon Valley!
OUR CLIENTS
Our customers run the gamut from technology and life science companies to service providers and non-profit organizations. We bring a solution-oriented approach to understanding enterprise needs, sourcing digital transformation, and designing products and services that enable long-term behavior change.
GET IN TOUCH
We can't wait to hear from you
1889 Brodway Suite 304,
San Francisco,
CA 94028